The Growing Fashion of False Eyelashes


The last few decades have seen an explosion in the cosmetic industry with an unrelenting interest in products that make us look more appealing. While procedures like plastic surgery are somewhat at the extreme, less intrusive cosmetic products like false eyelashes have seen a particular boom. We know the popular saying that goes ‘beauty is in the eyes of the beholder’ but false eyelashes dare to defy this and retain that ‘beauty is in the eyes of the beheld’.